Dubai, UAE, 13th November 2025- Mira Developments joins this year’s Dubai Fitness
Challenge (DFC), the citywide initiative encouraging residents to stay active for 30 minutes a
day throughout November. Supporting Dubai’s drive to promote health and community
well-being, the company continues to integrate sport and wellness into its corporate culture.
Guided by Mira’s brand vision of placing wellness at the heart of everyday life, the company
launched dedicated training zones on Kite Beach in partnership with Technogym. These
sessions, led by certified coaches, provide free, high-energy workouts open to the public and
aimed at making fitness accessible to everyone.
Reinforcing this commitment internally, Mira hosted ‘Mira Day’, an annual event bringing
together employees from across departments for a shared workout across its four Mira Zones:
Mira Bootcamp, Mira Box’d, Mira MMA, and Mira Women’s Fitness. The initiative reflects
Mira’s belief that wellness begins within the workplace and extends to the wider community.
“Sport and wellness are key pillars for Mira Developments – not only in our projects but in our
daily lives,” said Timur Mamaikhanov, Co-Founder and CEO of Mira Developments. “If we
encourage our residents to live actively, we must do the same. Mira Day is where that promise
becomes reality — our team leads by example.”
Mira’s participation in the Dubai Fitness Challenge is part of its broader wellness agenda, which
includes the upcoming Mira Run in December. Every Mira project is developed with a
sport-and-wellness-first approach, featuring thoughtfully designed fitness spaces, outdoor
routes, recovery-focused amenities, and community programmes that make active living
effortless and sustainable.
About Mira Developments
Mira Developments is renowned for delivering fully branded and fully furnished homes in
collaboration with leading lifestyle brands, including Bentley Home, ETRO Home, ELIE SAAB,
Jacob & Co., Trussardi and John Richmond. Whether it is a high-rise residence or an
ultra-luxurious villa in a gated community, every Mira Developments property is turnkey-ready.
From designer interiors and premium household appliances to hotel-style services – everything
is thoughtfully provided. All you need to do is bring your luggage and settle in.